A newsletter is a great tool for boosting traffic to your business. Even though some might try to convince you that newsletters are going out of style, that’s far from the case. In fact, as you can see from this Medium post, it’s not rare to hear people talking about the new age of newsletter marketing, discussing current trends in detail. However, setting up a good newsletter is not as simple as writing a few e-mails on a regular basis and calling it a day. It can be quite the complicated task – even more so if you’re on a tight budget. But with the right approach, anything is possible.
Start Early
One of the key components of a successful newsletter campaign is to have a good list of recipients. This can take a long time to build, especially if you’re not in a position to spend money on a pre-populated list. With that in mind, you should start building it as early as possible if you want to maximize the potential of your campaign. Use any resources available – don’t be shy to add a little call to action on all of your websites, prompting people to check out your mailing list. You’d be surprised at the response rates you’ll typically get from something like this.
Spend a Little Extra on Design
If you have to balance your spending wisely, arguably the best place to push harder is with the main design of the newsletter. Unless you have competent in-house designers with specific experience in this field, you should leave it to a professional. And good professionals don’t come cheap. But in the long run, that investment will have the biggest potential impact on the performance of your newsletter campaign. Shop around a little and see what you can get at your current budget – and never discard the option of spending slightly more than you originally planned.
Use the Right Tools
Another aspect of your campaign you’ll want to sort out as early as possible is your toolset. Just like Instagram stories can help promote a good social media campaign, there are some must-haves when it comes to newsletter marketing too. You don’t necessarily have to use the most popular tools on the market. Knowing the best alternative to Mailchimp can sometimes save you money, while also potentially exposing you to a tool that can work better for your specific situation. As with many things in life, if you want to save money, the best way is to keep yourself informed at all times.
Make sure to keep tracking the progress of your campaign and do your best to analyze it with modern tools as well. Machine learning and similar technologies can often provide you with valuable insight into what you’re doing. Even if you’re confident in the quality of your team’s work, it can’t hurt to verify it with something that evaluates the project from a more objective perspective. Sometimes, you might discover a whole new way of doing things that you never would have figured out yourself!
