I have never heard of covering the roots with eye shadow have you? But apparently a lot of people do. How weird? Read further to find out why Root Touch Up is better.
Madison Reed launched its new Root Touch Up in November and it has been getting rave reviews about the way it covers roots quickly and completely. But what about eyes hadow? Does it work? Award-winning hair color expert Susan Roberts-Cooper will help you decide.
The Look
Root Touch Up is a lightweight powder formulated with micro-milled pigments. That means denser, richer color to hide those pesky roots and grays. Eye shadow is simply not as dense, making it much less effective at blending regrowth with your hair color.
Because it’s designed for hair, Root Touch Up features a matte, suede-like texture that helps hair look thicker. Eye shadow is lighter and often shinier, which can draw unwanted attention to those roots.
The Application
DIY solutions should be budget-friendly, but Root Touch Up is considerably more economical. It takes just a few swipes of the wide brush to cover roots. Because eyeshadow deposits less pigment, more is needed to provide the same amount of coverage.
Root Touch Up is formulated to be long-lasting. In fact, it stays in you hair until you shampoo it out. Compare that to eyeshadow that needs primer to last the whole day on your lids.
It’s about saving time as well as money. Root Touch Up arrives in a compact with a wide, short-bristled brush crafted for easy application to generous sections of hair. In comparison, the petite makeup swabs and brushes that accompany eyeshadow dab a tiny bit on at a time.
The Benefits
Every Madison Reed product is made to give women healthier options, and Root Touch Up is no different. It is free of titanium dioxide, which is “considered a possible carcinogen and is known to trigger an inflammatory response” according to Dr. Jan Hansen.
Unlike makeup, Root Touch Up stays put from shampoo to shampoo. It is waterproof and pillow-proof, so you don’t have to worry about roots revealing themselves in the rain or at the gym.
If you’re a fan of dry shampoo, you’ll enjoy the added benefit of Root Touch Up’s oil-absorbing powder. It freshens up second-day hair and adds subtle volume. Makeup can’t do that.
The Verdict
Eyeshadow belongs on eyes, not your hairline. Choose your Root Touch Up color now and see the difference on yourself!
Learn more about Madison Reed and their line of hair color products that are healthier for your hair! With more than 30 shades of permanent hair color, semi-permanent gloss and root touch up, there is a color for you! Get 50% off your first box of permanent hair color at Madison Reed through March 31, 2015 with the code MARCHMADNESS.
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