Chances are, you’re more than familiar with the unboxing experience whenever you make a purchase. The unboxing experience has gotten too big to the point that you’ll often find YouTube videos just dedicated to the unboxing experience. Whether it’s tech, clothing, or even hygienic products, there are customers out there who outright expect that experience. With that said, whether you run an Etsy shop or have your own website, most businesses- specifically ecommerce are now expected to have an unboxing experience. So, what all needs to go into it? Well, keep reading on to find out more!
You’ll Want to Make it Fun
For some products, unboxing itself can be as much of an experience as the product itself. These experiences are often filmed and shared online. This content creates buzz and increases desirability, leading to new conversions. Making the unboxing experience fun and memorable is an important aspect of a well-designed packaging strategy. It’s also a powerful way to build customer loyalty and encourage repeat purchases. Having them open up a wax seal stamp that’s pressed against the packaging paper, or unwrapping in general, just instantly feels like opening up a gift. It’s fun and feels fairly rewarding, too, if you think about it.
It Needs to Be Easy to Open
When it comes to packaging products, not only should they be high quality, but they need to be easy to open too. Regardless of whether you’re shipping cosmetics in a sleek, custom box or clothing in a simple mailer bag, your packaging is part of the unboxing experience. And while it may seem like a small detail, the design and overall layout of your box, as well as any accessories, can have a huge impact on the initial impression customers have of your brand.
Your box style, complexity, weight, coatings, and printing will all tell a story about your brand, so choose wisely. An easy-to-open package can make or break the whole experience. Just think about it, when you’re trying to open up a package, and there’s tape everywhere, doesn’t that get you frustrated? Well, it’s the same for customers too. If it’s hard to open, that will instantly ruin the experience.
Have That Personal Touch
The best unboxing experiences elevate the packaging and add a personal touch to make it memorable. It’s a great way to build brand recognition, and you can even turn this into user-generated content. Plus, it shows how thoughtful you are, which is definitely going to make an impact too. A handwritten note or a discount coupon is an inexpensive way to make your customers feel special.
Also, you can take it a step further if you’d like. Including inserts can also help you tell your product’s story, which is particularly important if you sell products with a strong social responsibility element. For example, a company that promotes sustainability by using organic cotton could include a certificate of origin with each package. This makes customers feel connected with your brand, and it can lead to repeat purchases.
