Needless to say, running a small business is no small feat. You’re juggling products, services, customer satisfaction, and probably a bit of bookkeeping on the side. You’re having to do anything and everything all by yourself, and it’s super tiring. With so much on your plate, marketing might sometimes feel like just another task on your endless to-do list. Sure, every single business owner is more than aware that they need marketing, and there’s no choice but to market.
For the most part, though, it’s usually the same marketing streams as everyone else, such as SMM, SEO, and content marketing (like for a blog). But here’s a little secret: experimenting with different types of marketing can be a game-changer for your business. Actually, when it comes to marketing, you shouldn’t always do what everyone else is doing.
Now, all types of marketing take a lot of work and a lot of effort. Hands-down, it’s true that all of them take work, so it’s not like AI can magically do all the work for you. But honestly, it’s a great thing to test out different marketing strategies and just different forms of marketing. So, with that all said, here’s why it’s beneficial to give various marketing methods a whirl at least once.
It’s Ideal for Discovering What Works Best
So, you really have to understand that not all marketing strategies are created equal, and what works for one business might not work for another. Your target audience might respond better to one method than another. For instance, if your local community is tight-knit and traditional, poster marketing and local radio might be your golden tickets.
Besides, custom printing is pretty cheap, too, so if you’re after something with a lower budget and want to be a tad more creative with tangible marketing, then this could work out. But overall, it really helps to just mess around, do some experimenting, and figure out what works best for your creativity (and ideas), your target audience, your budget, and what’s the least stressful. Again, not all marketing is created equally.
You’re Expanding Your Reach
A lot of people seem to forget this, but yes, even when it comes to your target audience, they might not consume the same media and content as you do (or others within your audience). Each marketing channel reaches a different segment of the population. When you diversify your marketing efforts, you cast a wider net and increase your chances of catching more customers.
If you’re trying to reach a slightly older audience, then local TV and radio can tap into a broad audience in your area, while social media and YouTube can extend your reach globally. Even something as simple as sticker marketing can create brand visibility in the most unexpected places. By experimenting with various channels, you ensure you’re not missing out on potential customers who may not be reachable through your usual methods.
Potential to Uncover Hidden Gems
Who knows, you might stumble upon unexpected successes. Perhaps you never considered the potential of a YouTube channel, but after trying it, you find it’s a hit with your audience. Or maybe local TV ads bring in a surprising number of new customers.
These hidden gems can become integral parts of your marketing strategy moving forward, helping you grow your business in ways you hadn’t anticipated. Honestly, you really don’t know how things are going to pan out until you try.
