The bathroom has evolved far beyond being just a functional space. For many Americans, it’s become a personal retreat—a place to unwind, recharge, and indulge in a little well-deserved self-care.
According to a new nationwide survey from Midwest Plumbing Co., beauty and wellness routines are increasingly taking center stage in the bathroom, with social media inspiring everything from skincare regimens to longer, more relaxing showers.
Whether it’s a luxurious skincare routine or simply taking a few extra minutes under warm water, Americans are embracing the idea that self-care doesn’t have to involve an expensive spa day.
Social Media Is Shaping Self-Care Habits
If you’ve ever added a new skincare product or beauty trick to your routine after seeing it on TikTok or Instagram, you’re certainly not alone.
The survey found that:
- More than one in four Americans (27%) say social media has influenced their bathroom self-care routine.
- Generation Z leads the trend, with 41% saying social platforms have inspired their beauty and wellness habits.
From “everything showers” to elaborate skincare routines, online creators continue to redefine what everyday self-care looks like.
Long Showers Are America’s Favorite Form of Self-Care
Sometimes the simplest pleasures make the biggest difference.
The survey revealed that 57% of Americans say taking a long shower is their favorite self-care activity. On average, people spend 15 minutes in the shower, using the time to relax, clear their minds, and enjoy a brief escape from the day’s stresses.
A warm shower can also offer several wellness benefits, including:
- Helping muscles relax
- Reducing stress
- Improving circulation
- Creating a calming transition between work and home life
Beauty Routines Are Becoming Daily Rituals
Beauty and wellness now go hand in hand.
Many Americans are using bathroom time to care for both their appearance and their mental well-being.
According to the survey:
- 47% include skincare in their self-care routine.
- 43% dedicate time to hair care.
Rather than rushing through daily routines, many people are intentionally slowing down and making these moments part of their overall wellness habits.
How Much Time Do Americans Spend in the Bathroom?
The average American spends 38 minutes in the bathroom each day.
Even more interesting?
- 61% admit they stay longer than necessary at least once every day.
Whether they’re scrolling through social media, enjoying a peaceful shower, or completing their skincare routine, the bathroom has clearly become more than just another room in the house.
One Bathroom Habit That Needs Improvement
While Americans are spending more time focusing on self-care, one statistic from the survey is far less encouraging.
A surprising 32% of respondents admitted they don’t always wash their hands after using the bathroom.
Good hand hygiene remains one of the easiest and most effective ways to reduce the spread of germs and illnesses. No matter how relaxing your skincare or shower routine may be, washing your hands should always remain a non-negotiable part of every bathroom visit.
Creating Your Own At-Home Spa Experience
You don’t need a luxury resort to enjoy a little relaxation. A few simple additions can transform your bathroom into a calming retreat:
- Add fluffy towels for a spa-like feel.
- Light a scented candle (when safe to do so).
- Use calming essential oils like lavender or eucalyptus.
- Invest in skincare products that make you feel pampered.
- Put on relaxing music or a favorite podcast while you unwind.
- Finish your shower with a rich moisturizer to lock in hydration.
The Bottom Line
As busy schedules continue to dominate everyday life, Americans are finding creative ways to prioritize wellness without leaving home. Whether it’s a longer shower, an upgraded skincare routine, or simply taking a few uninterrupted minutes to themselves, the bathroom has become one of the easiest places to practice daily self-care.
Just remember—while you’re perfecting your beauty routine, don’t skip the basics. Washing your hands is still one of the healthiest habits you can have.
