How To Market Your Bakery’s Menu Offerings
Imagine, to my surprise, when I heard from my friend that they’re opening a bakery. I was euphoric—being able to walk up to their shop every afternoon for delicious baked goodies. During our conversation, my friend turned to me and asked about marketing tips. And indeed, as a blogger, I have a trick or two up my sleeve—I leaned in closer to them and said I had plenty! After she set up shop, I helped nudge ’em in the right direction by offering my expertise and encouraging them to learn how to market their bakery menu items independently. Since then, they’ve been doing so well, and I couldn’t be prouder! Some of y’all want to know how to market your bakery’s menu offerings, so here is a condensed version.
The Power of Social Media: Let the World Drool Over Your Creations
In today’s digital age, pretty much any person with a camera on their phone can make a business go viral. Maybe not garner a million views—we can only dream, y’all—but just enough attention to draw in potential regulars. My friend began their adventure by posting photos of their baked goods online. The thing that bounced their engagement up was adding interactive functions to their posts like polls, behind-the-scenes glimpses, and recipe sneak peeks. These little changes made a world of difference, and before long, their social media presence was thriving!
Events and Collaborations: Forging New Relationships
One day my friend asked how I forged these great relationships with businesses and other bloggers. I pulled my phone out and showed them how I did it. The simple answer? Networking. The longer answer is going to events and collaborating with others. That’s it. That’s how they contacted local influencers to offer complimentary items and discounts to their followers. There is nothing sweeter than a collab with a brand or influencer.
Showcasing Your Secret Menu Items (and Ingredients)
The thing customers love most from brands is transparency and authenticity, so why not give them a peek into your bakery’s secret weapon: the ingredients! Customers always ask about ingredients, and I told my friend that this is the opportunity, to be honest about what’s inside each pastry. After researching the ingredients every bakery needs, they bought those ingredients. They then started advertising and informing customers which ingredients are used in each baked good—from the ooey-gooey muffins to the decadent red velvet cakes. My friend built a brand image that resonated with conscious consumers and set them apart from competitors.
So, that’s the story of how my friend learned the tricks of the bakery marketing trade. I would love for y’all to take these marketing tips for a bakery and apply them to your strategy. Your bakery can blossom just like my friend’s when you implement strategies like these. Now, start coming up with creative ideas and trust in the delicious magic you and your marketing team create.
