Attending tradeshows and business events is an excellent way to get your business seen by more people. It will give you the opportunity to showcase your products/services to new customers and get the ball rolling with more leads and profit.
If you want to get your business off the ground at your first event, here’s more.
Invest in branding materials
When you attend a tradeshow or business event and have your own stall, it is a great idea to invest in branding materials that allow you to successfully show your brand off and help people recognize you.
For instance, investing in a retractable banner display for your tradeshow will ensure that you can easily transport your branding measures so they can be used during any event. Having branding displayed across your stall will enhance your brand’s awareness and help new customers understand who you are, as well as remember you.
Plan ahead
You won’t want to attend your first business tradeshow without planning ahead. If you do, you might not be well-equipped and prepared to attract the most customers.
For instance, if you forget your business cards and goodie bags, customers might forget who you are, and you won’t be able to entice them with freebies.
When you plan ahead and write down your vision and goals, you can ensure that you are prepared on the day to gain the most success possible.
Prepare your team
Whether you are going alone to showcase your business or with a team, it is best that everyone is prepared for the event and knows what to expect.
For instance, sharing the hours, the clothing requirements, the customer expectations, and what to sell to customers will ensure that your team is prepared and ready to tackle anything that is thrown their way. The best way to succeed at a business tradeshow is to be well-prepared with a detailed plan.
Experiment with your booth before you pitch it at the event
You will have your own booth at a business tradeshow, where you can talk to customers and showcase your products/services. You will want your booth to stand out among the rest and be as engaging as possible. Hence, it is a smart idea if you experiment with the booth.
Setting it up somewhere before the show can ensure it looks the part and is accessible and convenient for customers.
Talk about the trade show on your social media channels a while before it happens
If you want to engage more customers or clients and attract them to your booth at the trade show, it is a good idea to share information about the show before it begins.
For instance, if you know your trade show is going to happen in a month’s time, then you can start planning your social media content and sharing with your audience where to expect you and where they can connect with you.
Your audience might not be aware that a trade show is going to happen and that they can talk to you in person about your products and services. Therefore, sharing the information about it will encourage them to come and chat with you at the trade show and hopefully become a more regular customer after trying your products and getting to know you on a personal level.
Host competitions and give away free products at the show
Every customer, new or existing, will enjoy entering competitions and having the opportunity to retain free products.
Allowing customers to enter a competition to win something will encourage them to get excited about your brand. Furthermore, it will push them to follow up with you to see if they have won the competition. Whether they have or not, when they follow up with you, it means they will remember your name, which could push them to become a new customer in the future.
Giving away free products is a great way for new customers to try your brand without investing their own money. If they like your product, then they will feel more likely to invest their money in the future. It is a great feeling when a customer walks away from a trade show booth with a freebie in their hand that they can take home. They can try and test it and hopefully fall in love with it so that they become a new customer of yours, which means you have achieved success from your first business trade show.
